FBL • COMMUNICATIONS & MEDIA

Communications & Media Policy

This policy protects FBL’s brand, nonprofit boundaries, and member trust by setting clear standards for communications, social media, public representation, and how media/press inquiries are handled.

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Core rule: Represent FBL professionally. No politics under the FBL name. If it could become public—assume it will.

1. Communication Standard

FBL communication should be clear, respectful, and leadership-level—no hype, no drama, no controversy. Chapters may communicate locally, but must remain aligned with FBL tone and boundaries.

Do

Keep messages brief and clear
Respect time and privacy
Focus on meeting logistics and standards
Use brand-approved assets and language

Don’t

Overpromise outcomes or “referrals”
Use controversial/combative tone
Use FBL channels for personal agendas
Misrepresent partnerships or endorsements

I will communicate in a professional tone and avoid hype, drama, and controversy.

I will not market or describe FBL as a referral club or guarantee of deals/ROI.

2. Social Media & Public Posts

Anything posted under an FBL chapter identity is public brand representation. If it risks compliance, reputation, or division—don’t post it.

I will only use approved logos, colors, and assets according to the Brand Kit.

I will not post political endorsements, candidate support/opposition, or political campaigning under any FBL identity.

I will not post controversial or divisive content under the FBL name.

I will not represent FBL as endorsing any company, vendor, product, service, or political position without approval.

Rule of thumb: If you wouldn’t want it quoted publicly next to the FBL name—don’t publish it.

3. Email, Text Groups, and Member Messaging

Chapters may use messaging platforms for logistics, but must protect privacy and prevent solicitation. Member lists are not marketing lists.

I will not use member emails/phone numbers for solicitation, spam, or mass outreach.

I will keep group messages focused on chapter logistics and leadership-aligned topics.

I will promptly address or escalate misuse of chapter communication channels.

4. Public Representation & Spokesperson Rule

Not everyone is a spokesperson. Unless explicitly authorized, leaders should not speak on behalf of FBL to the public, sponsors, or media.

Allowed

Inviting guests to a meeting
Explaining what FBL is (accurately)
Sharing approved chapter announcements

Not Allowed (Without Approval)

Media interviews as “official FBL”
Public statements about disputes/incidents
Partnership announcements
Political or policy statements

I will not speak publicly as an official FBL spokesperson without explicit authorization.

I will not issue public statements about disputes, removals, or incidents and will escalate instead.

5. Media / Press Inquiries

If media contacts a chapter, the leader’s job is to protect the organization and escalate immediately.

If contacted by media, I will not comment and will escalate immediately to central leadership.

I understand only designated individuals may respond to media inquiries on behalf of FBL.

Recommended response: “Thanks for reaching out. I’m not the designated spokesperson—please email member@fblconnect.com for an official response.”

6. Brand Accuracy, Claims & Partnerships

Chapters must not misrepresent what FBL offers. Claims like “guaranteed referrals,” “official partner,” or “endorsed by FBL” create risk.

I will not claim FBL endorsements, partnerships, or outcomes without written approval.

I will use only brand-approved logos, templates, and language for public materials.

7. Escalation & Enforcement

If something risks compliance, reputation, or trust—escalate. Communications violations may trigger corrective action or removal.

I will escalate risky communications issues immediately instead of improvising.

I understand violations may result in corrective action, suspension, or removal.

Simple rule: Don’t publish what you can’t defend.

Acknowledgment

By signing below, I acknowledge I have read and agree to follow the FBL Communications & Media Policy.

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Submission: Use the email button to submit this acknowledgment to FBL for recordkeeping. The Email button will activate once all required acknowledgments are checked, a membership payment option is selected, and the sign-off fields are completed. If the button appears inactive, click into the date field to confirm today’s date or select a different date. Once all requirements are satisfied, the button will turn blue.